Menu
keyboard_backspace
Consult and get Expert Advice on Advertising Laws matters from the best Advertising Lawyers in India. Let us know your requirement we will help you to find the best Lawyer suited for your matter within your budget.

Consult Top Advertising Expert Lawyer in India

Not Sure Whom to Consult ?
We will help you to find the best lawyer as per your budget !
Post Your Matter to explore various options.
Need a Lawyer for Your Case ?
Get the best Lawyer
for your Case
  • What is Advertising law?
  • What is role of ASCI?
  • What are the laws governing Media in general?
  • Which products and services cannot be advertised?
  • What are the regulatory agencies in India?

What is Advertising law?


It refers to a body of laws associated to the mode and methodology of communicating and conveying details or particulars of any product or service to the public. The effective marketing is the key of every successful business. However, every business has some legal obligations to ensure that any claims or portrayal they construct in their advertisement are truthful or in some other way not violating the law.

What are the applicable laws to the topic of advertising?


Currently in India, there is no central statutory office or uniform enactment managing the advertising business. The Indian advertising market all in all is managed and controlled by a non-statutory body, the Advertising Standards Council of India (ASCI). Without uniform coordinated enactment, it is important for promoters to guarantee that a commercial is in consistence will all nearby and national notice laws.

Role of ASCI:


ASCI is a self-regulatory body constituted in 1985 for the promotion of ‘responsible advertising’. Its objectives include, upholding the honesty of representation & claims made, safeguarding the promotions of substances which are hazardous to society, and so on. The ASCI follows a ‘Code for the self-regulation in advertising’. This code is applicable to commissioning, creation, publishing of advertisements. Despite being non-statutory, the code has been given recognition under certain Indian legislations, with it being colloquially followed by the advertising industry

Laws governing Media in general (ASCI aims at complementing these laws, not being in conflict with them):


  • Electronic Media Monitoring Centre
  • Code of Conduct of the News Broadcaster Association
  • Cable Television Network Rules, 1994
  • The Press Council Act 1978
  • Code for Commercial Advertising on Doordarshan and All India Radio
  • Consumer Protection Act, 1986(for example provisions banning comparative advertising)
  • Laws related to Intellectual property rights

Some Products & Services which cannot be advertised:


  • Tobacco
  • Bar Council of India Rules do not allow the advertisement for lawyers or law firms.
  • As per Indian Medical Council (professional Conduct, Etiquette and Ethics) Regulations,
  • physicians cannot advertise about their services.
  • Advertisements w.r.t. ’magical remedies’ of diseases. [The Drugs and Magical Remedies (Objectionable Advertisements) Act, 1954]
  • Products related to sexuality may be allowed if they are in contravention with any statue in place, for example, Indecent Representation of Women (Prohibition) Act 1986.

Free Speech & Advertisements:


Article 19(1)(A) OF the Constitution provides the freedom of speech however this right is subject to certain restrictions. The ASCI Code makes policies keeping in mind the other statutes and legal principles and provides for certain grounds on which no advertisement can be associated with. Some of those grounds are the potential of inciting a mob towards disorder, denigration of any race/caste/colour etc., presentation of criminality as desirable and so on.

Some regulatory agencies in India:


  • Indian Broadcasting Foundation and Broadcasting Content Complaints Council (BCCC) – deals with complaints regarding content showcased on TV. The Secretary Broadcasting Content Complaints Council
    C/o Indian Broadcasting Foundation,
    B-304, Ansal Plaza, New Delhi 110047, India
    Phone Nos. +91 11 43794488
    Fax No. +91 11 43794455
    Email: bccc@ibfindia.com
    Website: www.ibfindia.com
  • ASCI’s Consumer Complaints Council – aims at redressing the grievances & complaints of consumers.
    The Secretary General,
    The Advertising Standards Council of India,
    219, Bombay Market, 78 Tardeo Road, Mumbai 400 034, India
    Tel: +91 22 23513982,
    Fax: +91 22 23516863,
    E-mail: asci@vsnl.com
    Website: www.ascionline.org
  • Food Safety and Standards Authority of India (FSSAI) – FSSAI aims at providing scientific criterions related to articles of food.
    Food Safety and Standards Authority of India
    FDA Bhawan, Kotla Road, New Delhi-110002, India
    Email: admn@fssai.gov.in
    EPABX: +91 11 23236975
    Telefax: +91 11 23220994
    Web: www.fssai.gov.in

Request a Callback for Legal Help


In case you want us to call you back to understand your legal problem then please submit your details with a brief description of the legal issue that you have. We will call you back.

Name must be provided !

Email must be provided !

Invalid Phone Number !

Details must be provided !

Want a Quick Legal Advice From Expert Lawyer
Call us at the Toll Free number for Legal Help at an affordable price
1800-120-3313
Legal Advice Anytime Anywhere

The most trusted and relied upon partner for hiring lawyers for any kind of legal services.

Not Sure Whom to Consult ?
We will help you to find the best lawyer as per your budget !
Post Your Matter to explore various options.
Need a Lawyer for Your Case ?
Get the best Lawyer
for your Case
Client Testimonials

Top Responding Lawyers
on Advertising Laws

Vedant Lakhotia
Experience: 2 Year(s)
Legal Counsel
Kolkata
Kishan Dutt Kalaskar Retired Judge
Experience: 32 Year(s)
Retired Judge
Bangalore
Vishwabandhu
Experience: 37 Year(s)
SENIOR LAWYER
Jabalpur
Nirmal Chopra
Experience: 19 Year(s)
Dr
New Delhi
NILANJAN CHATTERJEE
Experience: 4 Year(s)
ADVOCATE
Howrah
Ambrose Leo
Experience: 8 Year(s)
Adv.Ambrose Leo Associates & Legal Consultants
Bangalore
GANESH SHARMA
Experience: 2 Year(s)
Criminal Lawyer
Faridabad
Shanti Ranjan Behera
Experience: 21 Year(s)
Advocate
Bhubaneswar
Rameshwar Dadhe
Experience: 1 Year(s)
As a advocate
Aurangabad
Rajender Prasad
Experience: 4 Year(s)
Lawyer
New Delhi
ARPIT BATRA
Experience: 10 Year(s)
Attorney
South Delhi
Deepak Bade
Experience: 8 Year(s)
Lawyer and legal associate
Nanded
ROBERT D ROZARIO
Experience: 14 Year(s)
Advocate High Court
Kolkata
Prabhakara S K Shetty
Experience: 18 Year(s)
Advocate
Bangalore
Ashish Dongre
Experience: 11 Year(s)
Advocate
Mumbai City
Abhimanyu Shandilya
Experience: 13 Year(s)
Advocate and Legal Counsel
Kolkata
Johnson Thangiah
Experience: 17 Year(s)
Advocate / Trial Advocate
Tirunelveli
Mohd Imran
Experience: 3 Year(s)
Advocate
Faridabad
Rajeev RJ
Experience: 16 Year(s)
Advocate
Thiruvananthapuram
Manjula Shanmugasundaram
Experience: 17 Year(s)
Advocate
Chennai
VIMAL K MISHRA
Experience: 14 Year(s)
Advocate High Court
Allahabad
Ved prakash Shaw
Experience: 37 Year(s)
Advocate
Khordha
Junaid Ali Khan
Experience: 1 Year(s)
Advocate
New Delhi
Sanjay Kumar Jha
Experience: 16 Year(s)
Advocate
Patna
Neeraj Kumar
Experience: 1 Year(s)
Advocate
Patna